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Why Opening Loot Boxes Feels Like Christmas, According To Game Devs

Trending story found on kotaku.com
Why Opening Loot Boxes Feels Like Christmas, According To Game Devs
Opening Overwatch loot boxes or Halo 5 REQ packs adds a special drama to a gaming session. The crate shakes. A jingle chimes. Lights peek out from the cracks. It swells with potential. Game developers make subtle design decisions that stoke the hope that keeps players opening mystery boxes, crates and packs. And not just on the stats side of things—just as important are the cosmetics of the experience.
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