Everyone has an opinion about fonts, but Helvetica has long reigned over the modern era. It’s used for brands galore—Panasonic, Jeep, American Airlines, Motorola, 3M, Toyota, to name a few—but in recent years, tech companies like IBM, Apple, Netflix, and Google have been shifting to their custom Helvetica-esque-but-not-quite fonts to deal with some of its quirks. Rather than let Helvetica die a slow death, all 40,000 characters in the world’s most iconic typeface have been revamped into a new font called—wait for it—Helvetica Now.
[Source: gizmodo.com] [ Comments ] [See why this is trending]